EAA Web Session ‚Designing the Next Generation of Life Products‘

Customers’ lives have changed – and life insurance must evolve with them. Innovation is no longer a choice but a necessity. Regulatory shifts, digitalisation, changing capital markets, rising customer expectations, and new competitors are reshaping the playing field. How can life insurers respond – developing products that are simpler and more relevant, while making product development itself faster, more flexible, and more impactful? This session explores how to build the next generation of life insurance products: innovative, agile, and impactful.